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Article: Browns Editorial:

Browns Editorial:

Browns is a designer fashion Boutique based in London. It was founded by Joan Burstein and husband Sidney Burstein in 1970. Burstein is renown for her fashion expertise labelled as ‘Mrs B’ and thought of as the ‘fairy godmother’ of fashion. Burstein is credited with being the first to stock various huge labels such as Alexander McQueen, John Galliano, and Gareth Pugh as examples.  Burstein also acquired some of the biggest names in fashion, bringing them into the United Kingdom such as Giorgio Armani, Calvin Klein and Comme Des Garcons, the list is endless. Burstein is known for taking risks when it comes to fashion. “As a fashion buyer I will always take a risk” The store was located in London’s South Molton Street, however in 2015 Browns was acquired by Farfetch, an online fashion company.

 Burstein’s ability and instinct to pick out the right brands allowed Browns to maintain its position at the forefront of London’s retail destinations. Burstein describes her approach. “We buy only pieces we like; we edit tremendously. If i feel that something is a little bit different, then I’ll take a small order. The designs must have handwriting”.  Unseen Footwear work exclusively with Browns to produce exclusive shoes for their boutiques. Working with browns is the pinocle for us. 

Firstly, featured in the Browns Stores in the Women’s series are firstly the white Unseen Clement vegan leather sneakers.  Which are crafted in Italy from sustainable Viridis material. Featuring recycled cotton linings, they have brown heel tabs, round toes, front lace-up fastenings, grey inserts at the heels and chunky rubber soles.


 Secondly, is one of our best sellers, the classic Trinity Tech in Black/Black. These black Unseen Footwear Trinity sneakers are crafted in Italy using low carbon footprint methods. They feature a recycled cotton lining, leather and suede uppers, low tops and lace-up fastenings. The contrasting speckled sole is made from Viridis, a bio-based rubber alternative. The are also available in the popular Grey/White colourway.


Thirdly, the neutral Helier Suede Sneaker. These neutral Unseen Footwear Helier suede sneakers are crafted in Italy. They feature a padded cuff, lace-up fastening, round toe, contrast brown heel tab, a flexible Vibram sole and a textured tread. St. Helier is the capital of Jersey named the Helier as we decided it looked the most commercial shoe.


 Next, we have the Black Helier. These black Unseen Footwear Helier classic leather sneakers are crafted in Italy and made with a leather upper. They feature a padded cuff, lace-up fastening, round toe, contrast suede heel tab, flexible Margom sole and a textured tread, all producing a luxurious finish.


Lastly, in the women’s collection is the White Helier Leather. These white Helier faux leather sneakers are crafted in Italy using low carbon footprint methods. They feature a recycled cotton lining, lace-up fastening, contrasting speckled sole and contrasting counters. ‘The future of the footwear industry begins here,’ We are determined to make the effort with the environment, which why we make it essential to make our shoes as eco-friendly as possible.


Now onto the Men’s Collection. Firstly, is one of our most popular shoes, the Trinity Tech. These Trinity Techs  are made in Italy to a low top silhouette. They feature leather panels, an almond toe, lace-up fastening, reflective 3M strips at the back, a chunky midsole and featuring a contrast black ridged rubber Vibram outsole. These Unseen Footwear trainers are crafted from locally sourced leather, so their carbon footprint remains low as Unseen strives to produce as little damage to the universe as we can. The Trinity Tech is available in a multitude of colour-ways including, Black/Black, Black/White, Grey/Grey, Grey/ White and White White.


 Next up, we have the White/ Taupe Vegan Helier. These white Unseen Footwear Helier vegan leather sneakers are made in Italy to a low top silhouette. This 100% sustainable shoe contains 100% upper vegan leather, sole contains 70% natural rubber with 30% cork hemp mix with an 100% recycled cotton lining. An alternative to leather is now in place, we offer a vegan and sustainable option made with renewable resources. Reducing the ecological impact with every shoe and working towards creating an environmentally stable footwear industry. They feature a round toe, front lace-up fastening, a debossed logo at the tongue, contrast neutral heel counters, a reflective 3M strip at the back and a natural rubber and cork hemp sole.


Successive to this we have the Clement Sneakers with Khaki heel Tab.

These white Unseen Footwear Clement low top leather sneakers are made in Italy. They feature a round toe, lace-up fastening and a contrasting heel counter with a reflective strip. The clement feature a natural rubber sole inspired by the classic AF1 sole. This shoe is sustainable made with renewable sources. World demand for products having low environmental impact has finally a positive response. Our carbon footprint reduction can be achieved without compromising on the look and on the range of choice. Viridis®️ contains 43% of polyols coming from corn, the only existing PU having a total biobased content equal to 69%. Recycled cotton inner lining. 



Additionally, Browns stock the Helier Leather sneakers in white/khaki. These white Unseen Footwear Helier low top leather sneakers are made in Italy. Boasting a Margom sole unit, they feature a round toe, lace-up fastening and contrasting heel counter with a reflective strip

Lastly, our browns exclusive pair. The Black Clement. They have been crafted with a faux leather upper. They feature round toes, lace up fastening, reenforced eyestays, breathable toe vamps and contrast rubber soles with textured treads. All these factors combined to produce a understated luxurious finish. Having our brand being sold at Browns is a huge achievement in helping the growth of our brand. 



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