ABOUT US
Unseen Footwear embarked on its journey in 2019, with a vision to redefine contemporary sneaker culture.
OUR JOURNEY
Launched amidst the illustrious Paris Fashion Week previewing SS20, our brand swiftly captured attention with its fusion of London design and Italian craftsmanship. Each shoe bore subtle yet sophisticated branding – a testament to our commitment to understated luxury.
Inspired by the timeless elegance of Italian style while embracing the pragmatic sensibilities of British design, Unseen Footwear meticulously sourced all components within a 20-mile radius of our finishing factory in Civitanova. This deliberate choice not only ensured impeccable quality but also significantly minimised our ecological footprint, staying true to our core values of sustainability and ethical production.
Collaborating with select suppliers across Asia and Europe, we continue to innovate and expand our offerings while maintaining the highest standards of craftsmanship and integrity.
In our local market, Unseen Footwear has forged partnerships with esteemed retailers such as Selfridges, Liberty, Browns, Flannels, Cruise, Sevenstore, and Reiss, embodying our commitment to delivering refined luxury experiences to discerning consumers. Early in 2025 we launched in France with the iconic Parisian department store Printemps, a proud milestone for the brand.
We began working with Vault Brand Management and, together, reconstructed Unseen from the ground up — a bold redirection led by a new design team, crafted in a new factory, and aligned with a sharper, more focused vision. This season marks the reintroduction of Unseen: reestablished, reenergised, and reinvigorated.
A NEW ERA
The Innovate Series blends structured silhouettes with athletically inspired design, merging premium materials with functionality. Expect layered textures, refined construction, and a new price point aligned with current market trends.
New silhouettes. New direction. New energy.
Now, as part of a larger group, we’re entering an exciting new chapter of the brand — one built on stronger foundations, broader reach, and the same commitment to design, quality, and craft that defined our beginnings. The times ahead are exciting, and this next stage will allow us to realise the full potential of what we started back in 2019.
AS SEEN IN
